WHOOP Year in Review
My Role: Designer
ACD, Art: Ursula Nickerson
ACD, Copy: Libby Aurigemma
In 2022, WHOOP launched its second ever Year in Review campaign—this one done entirely in house. The campaign aimed to visualize a year of WHOOP data into fun and interesting bite sized pieces.
Each individual report was viewable by members in the WHOOP app. Community level facts were communicated via a landing page, email, and social pieces that trickled out over the course of the campaign. I worked on the assets related to the landing page, social and CRM channels.
In app creative that appeared to WHOOP members prompting them to view their individual Year in Review.