Wieden+Kennedy “The Kennedys” Application
My Role: Concept, Design, and Photography
When Wieden+Kennedy announced they were seeking reckless individuals to join their 6 month creative incubator, I knew I had to apply. I decided to show them my trash so they could see who I am. Doing so made me a finalist in the extremely competitive applicant pool.
The application consisted of five questions, and tasked applicants with using any creative forms necessary to show off our answers.
I decided to use my trash as a vessel with which to answer each question. I painstakingly staged each scene with the proper trash, and then took photos from overhead. Once the photos were done, I made a website called lookthroughmytrash.com where the creative directors could see it all come together.
