WHOOP Blue Light Glasses
My Role: Art Director
ACD: Ursula Nickerson
Photographer: Garret Bynum
Video Editor: Alex Tellez
In pursuit of improving sleep performance, WHOOP decided to launch its own take on blue light glasses. With one pair for day wear and one for night, I came up with two distinct looks to show off the use cases for each.
The glasses were a hit and started to sell out within the first week of release. Instagram shoppers were quick to snap up their pairs from our Instagram shop, where we used some of this creative to advertise the launch.