Josh Svoboda is |

WORK

PLAY

INFO

Josh Svoboda is |
Josh Svoboda is |

WORK

PLAY

INFO

social

art direction

Up To Us

social

art direction

Up To Us

social

art direction

Up To Us

Up To Us is a collective of Gen Z creators, makers, and community builders fixing some of the biggest issues facing our generation.


Ahead of the consequential 2020 election, I helped conceptualize a get-out-the vote campaign that was aimed at mobilizing Gen Z via more effective digital tactics. To do this, we convinced Gen Z’ers to check their voter registration status. Doing so would give them the chance to meet some of their favorite artists, actors, and other popular influencers.


I crafted a social first brand system for Up To Us which was also used across web assets and shared with external partners and influencers who created additional assets for the initiative.


Press Coverage:

Bloomberg
Axios

The campaign involved 4 simple steps. The main goal was to get people to at least check their registration status. Doing so would enter them into a chance to get to chat with one of Gen Z’s favorite celebs. The main prize was the chance to win a Tesla.

Up To Us signed various internet personalities, celebrities, and actors to help spread the word.Grimes, Noah Centenio, Will Made It, The Cheeky Boyos, Ilana Glazer, and Lil Wayne, were just some of the people who we got to post on behalf of the campaign.

Up To Us signed various internet personalities, celebrities, and actors to help spread the word.Grimes, Noah Centenio, Will Made It, The Cheeky Boyos, Ilana Glazer, and Lil Wayne, were just some of the people who we got to post on behalf of the campaign.

Up To Us signed various internet personalities, celebrities, and actors to help spread the word.Grimes, Noah Centenio, Will Made It, The Cheeky Boyos, Ilana Glazer, and Lil Wayne, were just some of the people who we got to post on behalf of the campaign.

Some of the biggest names in culture helped spread the word, including Leonardo DiCaprio, Gigi Hadid, and Kerry Washington.

Some of the biggest names in culture helped spread the word, including Leonardo DiCaprio, Gigi Hadid, and Kerry Washington.

Some of the biggest names in culture helped spread the word, including Leonardo DiCaprio, Gigi Hadid, and Kerry Washington.

By election day, Up To Us was able to: Register more than 200,000 people to vote. The campaign was 12x cheaper than other traditional get-out-the vote efforts

By election day, Up To Us was able to: Register more than 200,000 people to vote. The campaign was 12x cheaper than other traditional get-out-the vote efforts

By election day, Up To Us was able to: Register more than 200,000 people to vote. The campaign was 12x cheaper than other traditional get-out-the vote efforts