When Wieden+Kennedy announced they were seeking reckless individuals to join their 6 month creative incubator, I knew I had to apply. I decided to show them my trash so they could see who I am. Doing so made me a finalist in the extremely competitive applicant pool.
The application consisted of five questions, and tasked applicants with using any creative forms necessary to show off our answers.
I decided to use my trash as a vessel with which to answer each question. I painstakingly staged each scene with the proper trash, and then took photos from overhead. Once the photos were done, I made a website called lookthroughmytrash.com where the creative directors could see it all come together.
So go dig through my trash and see what you can learn about me.
My role: Design, Art Direction, Photography
Question 1: Show us who you are.
Question 2: If you could hack any company without repercussions, what would you make them say, release, do, or change?
Question 3: Convince us to love the color green.
Question 4: What’s something you irrationally hate? Convince us to hate it too.
Question 5: What’s something you want to make but don’t have the resources for right now?
So, what do you think? Do you know me now?