The entire campaign is graphics driven to avoid having intimidating fitness models and professional athletes making the gym seem elitist or unattainable.

Nike Gym

Branding / Print / Logo Design
Spring 2019

The brief: Extend a brand into a new space and create an identity for this new entity. My idea revolved around Nike creating new Nike branded gyms where people could go and be the best versions of themselves without fear or judgement of others.

 The entire campaign is graphics driven to avoid having intimidating fitness models and professional athletes making the gym seem elitist or unattainable.

The entire campaign is graphics driven to avoid having intimidating fitness models and professional athletes making the gym seem elitist or unattainable.

 The square was the starting point for all of the initial creative direction.  I created a blocky “GYM” typeface that would mesh well with other square elements throughout the campaign.

The square was the starting point for all of the initial creative direction. I created a blocky “GYM” typeface that would mesh well with other square elements throughout the campaign.

4 square up-01.png