MeetingHabits

Branding/Logo Design/Web Development

MeetingHabits is an early venture aimed at reducing the burden that long and cumbersome meetings can have on both a company's bottom line and morale. (All work done in conjunction with Vanessa Gregorchik, Tia Thomson, Noah Appleby, and Katherine Chao)

My Contributions: Logo Development, Web Coding

iMac-mockup.jpg
Initial brand sketches and ideation

Initial brand sketches and ideation

First we started with branding. We worked with our client to find out what MeetingHabits represented and what personality traits the company should take on. This was extremely useful as we further developed the brand identity.

Vectorized logo ideas

Vectorized logo ideas

After doing some initial sketching on paper, I took some of my favorites into Illustrator to see how much further I could push them. While some worked, others were tossed for various reasons. 

Second round of logos

Second round of logos

After the client and the rest of my team critiqued my first round of photos, I decided to go in a direction that was more centered around the value that MeetingHabits gave to companies—productivity. This gave me a clear vision of where I thought the logo should go, which brought me to the final logo. 

Final logo lockup

Final logo lockup

 These are samples of the main pages—How, Why, and Contact. I helped develop the HTML and CSS for all of these pages, my first foray into web coding. The main developer laid out the frame and lots of back-end work on the website, while I would take the prototype sketches that we had and translate that into actual CSS. You can check out the live site  here!

These are samples of the main pages—How, Why, and Contact. I helped develop the HTML and CSS for all of these pages, my first foray into web coding. The main developer laid out the frame and lots of back-end work on the website, while I would take the prototype sketches that we had and translate that into actual CSS. You can check out the live site here!