Branding / Conceptual
Summer 2018

The Link Framepack is a lightweight, portable bag that installs in the empty space of a bike frame to increase storage space for commuters who are always on the go. I started out sketching hundreds of different little logos to depict the simple yet powerful nature of the Framepack, but in the end I found a bold custom typeface to be the best way to brand the product.

Artboard 1.png
Link 1-01.png