The final logo and custom wordmark created for Esportudo can be seen here. At first out client was apprehensive about updating their existing logo, but after we presented some initial ideas they were much more open to changing it.
Once our final logo was done, we got to work on expanding the brand to help everything cohesive. We decided to update all Esportudo branding assets at once, which meant creating different versions of logos and other brand materials for the App Store icon, Twitter and Facebook icons, and cover photos across social media. Esportudo collectively has over 260,000 followers on its social media channels, so keeping the rebrand on track was vital to a successful launch.
As we worked on giving Esportudo a brand refresh, we also got to work on developing an entirely new app. The app had to be simple and work on both Android and iOS, and it had to offer a quick and easy onboarding process that didn’t impede fans from keeping up with their favorite sports.
We made sure our designs were based off of fully developed wireframes beforehand so that the entire user experience felt cohesive and natural. Working in an Agile environment allowed the two designers on the team to work on wireframes for different sections of the app during each sprint, after which our developers would start working on coding the basic frameworks. This gave everyone on the team something to do and kept us on schedule throughout the project.