The challenge of this logo was making it look visually similar to two others as well. I had to give the logo its own meaning, while fitting within the clients’ needs.
It took a lot of tries to get the final product.
I had more design freedom with the booklet, in which I really wanted to drive home the importance of hispanic representation in the workplace. I was given several pages of facts, so I started by combing through and finding the facts that I thought told important stories. From there, I wanted to pick visualization methods that showcased the information in the most impactful way.