Committee on Hispanic Excellence

Branding / Photography / Logo Design

 

The Committee on Hispanic Excellence is focused on improving Hispanic representation throughout higher education. The Committee aimed to bring attention to this issue by hosting a summit to begin the conversation on how to solve this growing problem.

 

My role: Art Direction, Brand Development, Photography

che logo.jpg
 The challenge of this logo was making it look visually similar to two others as well. I had to give the logo its own meaning, while fitting within the clients’ needs.

The challenge of this logo was making it look visually similar to two others as well. I had to give the logo its own meaning, while fitting within the clients’ needs.

 It took a lot of tries to get the final product.

It took a lot of tries to get the final product.

 I had more design freedom with the booklet, in which I really wanted to drive home the importance of hispanic representation in the workplace. I was given several pages of facts, so I started by combing through and finding the facts that I thought told important stories. From there, I wanted to pick visualization methods that showcased the information in the most impactful way.

I had more design freedom with the booklet, in which I really wanted to drive home the importance of hispanic representation in the workplace. I was given several pages of facts, so I started by combing through and finding the facts that I thought told important stories. From there, I wanted to pick visualization methods that showcased the information in the most impactful way.

2016-4-22 CHE Summit-14.jpg
2016-4-22 CHE Summit-21.jpg
2016-4-22 CHE Summit-62.jpg