Scouting Report Overhaul
One of my major projects was to refresh the Scouting Report Newsletter that gets sent via email to over 30,000 Red Sox fans every homestand. The engagement rates for the Scouting Reports increased by 5% post redesign.
Player Illustration Set
I created 18 different vector illustrations based one some of the best players on the team. Above are just a few of the ones that I made. I also helped implement a social media plan for how these illustrations would be used over the remainder of the season. After a player would have a big night or during a slow homestand, we would tweet an illustration along with fun facts about the players to keep content fresh during lulls in the season.
After I made all of the initial illustrations, I got to have some fun by bringing them into After Effects to add some animations.
All-Star Game Downloads
In preparation for the All Star Game, I was tasked with coming up with a creative direction for all of the assets. I decided to pull inspiration from the Miami Marlin's colors and integrated them with a semi-retro design. This was an opportunity to go off the usual Red Sox brand and I wanted to take full advantage of the creative freedom that I was given.